Organic / natural ingredients
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How lucky I am to live in such an amazing country, I didn't really think much about it as a child, but as an adult and mother I feel very lucky.
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this is why its important to me to be able to offer only the highest-grade ingredients, Australian made products that are either equal to, or superior to existing, developed brands currently in the industry.
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when making a claim that describes a product as organic, or the ingredients used to claim a product as organic. For example ‘100% organic’, ‘made using organic ingredients’ or ‘certified organic’. Products labelled as organic generally attract a premium price compared to those produced using artificial fertiliser, chemicals or pesticides and non-essential food additives or processing aids. Organic certification is not legally required for a product supplied in Australia to be described as organic.
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Some of our ingredients are certified organic and others are natural ingredients. On the back labels you will see an * on every certified organic ingredient. You couldn’t say the products are Organic Certified but you could definitely say they are organic, our products are sulphate and paraben free and animal friendly and made with only the best ingredients possible.
99.5% of our ingredients are natural. This inexpressible amount of not natural ingredients is necessary because they are conditioner elements. But don’t worry, they are water soluble and wash out easily.